What is Email Marketing?

Recent study that was conducted by an independent institution revealed that over 2.5 billion people use the internet on a daily basis. As a result many organizations and businesses have seen online marketing as the perfect place to market their products and services. Email marketing is a very common term used by business owners and companies when marketing their products and services. So what is Email marketing and how can it benefit you? In this article, we are going to answer these questions to help you know more about email marketing.

Email marketing is a technique that uses electronic mail to directly reach out to customers. Unlike spam, email marketing actually targets those people who are interested to know about the products or services that a business offers. It is not only an effective way of reaching out to clients but it is also cheap when compared to other forms of marketing. However to prevent your email form being labeled as spam, it is very important to ensure that you get permission from the clients before you start sending him/her emails.

How email marketing will benefit your business

1. Target audience.

One of the main benefits of email marketing it that it only target customers who are interested with your products or services. It actually eliminates the inherent problem of no targeted marketing. With email marketing, you have the ability to control who exactly receives an email by segmenting your contacts based location, demographics as well as lead status. This form of online marketing ensures that customer receive content based on their own individual needs. It allows you to customize your messages thus ensuring that you have high conversion rate.

2. Cost effective

This is the most appealing advantage of email marketing. Unlike traditional marketing where you will be forced to spend a lot of money advertising your products or services to people who don’t want to hear about them, email marketing allows you to reach out to many people but at a very affordable price. There are no postage fees, prints cost and advertising rates. This form of marketing will ensure that you get good return on investment.

3. Call to action

Email marketing is great when it comes to convincing customers to make impulsive purchases. There is actually no other form of marketing that allows customers to actually make a purchase within two clicks of a button. If you come up with a convincing call to action and a straight link to checkout, there is doubt that you will make more sales.

4. Easy to track

Another key benefit of email marketing is that you can easily detect where you are going wrong. This marketing technique will allow you to track every email that you have sent as well as their conversion rates. This is very important because you will know places where you should put more effort and areas that stop focusing on.

5. Easy to share

Subscribers can easily share mails that they think will benefit their friends with just a click of a button. This means that your subscribers can also help you reach out to more clients by sharing the information that you have given them.

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